The Mediaonomy FPC Manifesto: Brand Over Marketplace What is Free-Per-Click (FPC)? Think of Google Product Ads (PPC), but remove the budget barriers. Free-Per-Click is a mirror of the premium advertising model, offering all the benefits of high-intent search visibility without the "Success Fees," monthly subscriptions, or per-click costs of traditional marketplaces. The Best of Four Worlds Mediaonomy bridges the gap between searching, social marketing, and e-commerce: Marketplace Visibility: Get the high-end, 5-column grid layout of an upmarket marketplace like Amazon or Takealot. PPC Power: Promote your products with the same precision and brand-first approach as Google or Facebook Ads. Total Sovereignty: Every transaction takes place on your website. You use your payment gateway, your shipping terms, and your policies. You are building your brand, not theirs. Zero Cost: No success fees, no listing fees, and no per-click budgets. Your entire catalog—from one product to ten thousand—can be live and searc